Stanford School of Medicine

As an ecosystem of training and support for the University’s students, fellows, and faculty, the Stanford Byers Center for Biodesign wanted a full rebrand that appealed to the needs of their varied audiences. It called for a new logo, fonts, color palette, icons, informational graphics, you name it. From there, we developed a website from scratch, full of the inspirational stories behind the critical programs they provide and the people they educate and empower.

Spectrum, the Stanford Center for Clinical and Translational Research and Education, bridges each stage of medical innovation from basic research to public health. To help them optimize the site for multiple types of needs and audiences, we had to do some digging. We started with a content audit. We did interviews, assessed their information architecture, and reexamined the customer journey. From there, our content strategy informed the reorganization and redesign of their entire site. Simple? No. Well-received? Yes.